The Message

A blog featuring our best case studies, interviews and other educational content on chat marketing.

Behind the Conversations: Jason Etter, Staffbase

We talked to Jason Etter from end-to-end employee communications platform Staffbase on how to engage the hard-to-reach.

Behind the Conversations
Jonas van de Poel

One-Time Notification (BETA): How To Use It

Messenger recently released the new one-time notification feature. We run you through what this means and how your business can benefit.

Guides
Jonas van de Poel

Case Study: Sunnery James & Ryan Marciano x POP

We show you how Sunnery James and Ryan Marciano used Messenger to let fans surprise their lovers in this totally unique Valentine’s Day campaign.

Case Studies
Jonas van de Poel

How to set up an e-commerce coupon campaign

Stimulate sales for your new collection by handing out coupon codes on Messenger for your e-commerce business.

Guides
Jonas van de Poel

Behind the Conversations: Alexis Chevallier, YouLoveWords

We talked to Alexis Chevallier about his marketing campaigns and messaging strategies at content marketing company, YouLoveWords.

Behind the Conversations
Jonas van de Poel

How to set up a ticket pre-sale campaign

Set up a ticket pre-sale campaign on Messenger in 5 simple steps using POP. Reward your most loyal fans with exclusive early access to the pre-sale.

Guides
Jonas van de Poel

Chat Landing Pages vs. Traditional Landing Pages

Your ad's post-click experience is crucial if you actually want people to convert. Should you use a traditional landing page or a chat landing page?

Chatvertising
Jonas van de Poel

How to set up a pre-save campaign

Setting up a pre-save campaign on Messenger is a piece of cake using POP’s chat-editor. Our template campaigns go a long way too!

Guides
Jonas van de Poel

Behind the Conversations: Orsi Szentes, LABFRESH

We talked to Orsi Szentes about the messaging campaigns at menswear company LABFRESH and personalizing B2C conversations in the slow fashion industry.

Behind the Conversations
Jonas van de Poel