The Message

A blog by POP featuring our best case studies, interviews and other educational content on chat marketing.

Ultimate Guide: Facebook Click-to-Messenger Ads 2020 [Updated]

Click-to-Messenger ads are one of the fastest-growing Facebook ad formats. Become a master at using them for your Messenger Marketing campaigns.

Chatvertising
Jonas van de Poel

How To Generate Social Proof Using Chat Marketing

We discovered that one of the best ways to boost our conversion rate is by using social proof in our online store. Jameela from Alora Boutique explains how.

Guest Posts
Jonas van de Poel

Click-to-WhatsApp Ads: A Guide to WhatsApp Marketing

WhatsApp is becoming the main point of customer contact for many businesses. But WhatsApp marketing options are very limited. Here’s what’s possible now.

Chatvertising
Jonas van de Poel

Facebook and Instagram Shops: Setting Up In Minutes

Shops for Instagram and Facebook is gradually rolling out to more regions. Selling directly on social media is going to get a lot easier. Read our guide.

Guides
Jonas van de Poel

Behind the Shop: Bob Rockland, CODE

We talked to Bob Rockland, partner and CCO at the Netherlands’ 1st Shopify Plus Partner and expert web development agency, CODE.

Behind the Shop
Max van den Ingh

How to set up a photo review campaign

There’s nothing like a bit of social proof to convince people to buy your products. You can gather photo reviews in Messenger on autopilot. Here's how.

Guides
Jonas van de Poel

10 Ways To Use Click To Instagram Direct Ads

Click to Instagram Direct ads are here. For now, they’re very limited, so success depends on early adoption and your creativity. We list some examples.

Chatvertising
Jonas van de Poel

G2 Awards POP Several Summer 2020 Accolades

If you regularly compare software tools, you’re familiar with the G2 platform. G2 has awarded POP High Performer of Summer 2020, amongst other accolades.

Company News
Jonas van de Poel

25 Shopify Experts Reveal What's Next For 2020

It’s a big year for ecommerce and Shopify. Things are changing, fast. We decided to ask leading experts about their opinions on what to expect.

Experts
Jonas van de Poel