The Message

A blog featuring our best case studies, interviews and other educational content on chat marketing.

Behind the Conversations: Alexis Chevallier, YouLoveWords

We talked to Alexis Chevallier about his marketing campaigns and messaging strategies at content marketing company, YouLoveWords.

Behind the Conversations
Jonas van de Poel

How to set up a ticket pre-sale campaign

Set up a ticket pre-sale campaign on Messenger in 5 simple steps using POP. Reward your most loyal fans with exclusive early access to the pre-sale.

Guides
Jonas van de Poel

Chat Landing Pages vs. Traditional Landing Pages

Your ad's post-click experience is crucial if you actually want people to convert. Should you use a traditional landing page or a chat landing page?

Chatvertising
Jonas van de Poel

How to set up a pre-save campaign

Setting up a pre-save campaign on Messenger is a piece of cake using POP’s chat-editor. Our template campaigns go a long way too!

Guides
Jonas van de Poel

Behind the Conversations: Orsi Szentes, LABFRESH

We talked to Orsi Szentes about the messaging campaigns at menswear company LABFRESH and personalizing B2C conversations in the slow fashion industry.

Behind the Conversations
Jonas van de Poel

How to Promote an Event with Messenger: What's New?

If it isn’t already, Messenger should be part of your event marketing strategies. This short guide will get you up to speed.

Guides
Jonas van de Poel

Messenger for Facebook News: Complete Guide (2020)

We break down how you can use Messenger for your news business in 2020 and set up a news subscription in chat.

Guides
Jonas van de Poel

Messenger Landing Pages: Best Practices (2020)

To create good landing pages, make sure they are interactive and conversational. Messenger is the perfect platform to build a high converting landing page.

Chatvertising
Jonas van de Poel

Case Study: Turno x Comment-to-Messenger

We’ll show you how UK drum & bass artist Turno handed out a free, exclusive bootleg to his fans, using our Comment-to-Messenger growth tool.

Case Studies
Jonas van de Poel