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I AM POP Blog

Case studies, interviews and educational stories on music and direct message marketing

Flow of the Week: Tour Announcement - City by City

Announce your tour dates using direct messages and get your subscribers to sign up for early bird tickets in a city near them with this customizable flow.

Flow of the Week
Jonas van de Poel

4 Facebook Messenger Marketing Strategies: Which One Works For Your Business

There are many different styles, tactics and techniques when it comes to Messenger marketing strategies. Today, we look at a few examples used by Messenger marketing experts in the music industry.

Messenger Marketing
Jonas van de Poel

Flow of the Week: Backstage Report Opt-in

As an artist, you could send your fans exclusive backstage updates before the start of your show. This way, you really get to build anticipation, and you’ll be sure to face a hyped-up audience once you hit that stage!

Flow of the Week
Jonas van de Poel

1000 True Fans: Why Direct-to-Fan Messaging Works

Kevin Kelly's famous essay on why a 1,000 true fans are enough to support an artist is still extremely relevant today. Here's why.

Direct-to-fan Messaging
Jonas van de Poel

Flow of the Week: Festival Review

We came up with a custom template flow to help you trigger festival-goers’ gradually fading memories of the event. Promote your festival's aftermovie using our customizable 'Festival Review' template.

Flow of the Week
Jonas van de Poel

Interactive Storytelling: The Secret of Successful Messenger Marketers

We want you to do well engaging your audience in meaningful conversation. Because there is a massive difference between talking at someone and talking with someone.

Messenger Marketing
Jonas van de Poel

Case Study: Music Crowns x I AM POP

Here's how global artist discovery platform, Music Crowns, uses direct-to-fan messaging to shine a spotlight on their own content

Case Studies
Jonas van de Poel

Behind the Artist: Benjamin Lifson, Eleven Seven Music

This is a Q&A style interview series featuring the people behind the artists: the marketing heroes you don’t hear about that often. This time round we talked to Benjamin Lifson from Eleven Seven Music.

Behind the Artist
Jonas van de Poel

How to Use Linguistics in Direct-to-Fan Messaging

It is said that birds fly, fish swim, and humans speak. As we've now fully entered upon 2019, it might be more apt to say that ‘humans chat’.

Messenger Marketing
Jonas van de Poel