Announcing Send to Messenger Widgets

3 min read
Messenger image

Is your website traffic already on point, but are you failing to convert visitors? We’ve got something special for you: Send to Messenger Widgets.

Capitalizing on website traffic is tough. And we get it. Most call to actions lead to having to buy immediately or to endless contact forms. People aren't ready for this so they leave. Luckily, we've been working on a solution!

Introducing Send to Messenger Widgets: A smart way to turn website visitors into conversations. It’s the perfect conversation starter to grow your business by getting the most out of your website traffic.

Whether you’re in ecommerce and want to get more sales, need more leads for your business, or want to promote a piece of content. Send to Messenger Widgets are designed for you.

What are Send to Messenger Widgets?

The name is pretty self-explanatory. Our new feature allows you to set up a widget on your website with a CTA that sends a conversation flow to the person’s Messenger inbox.

These Send to Messenger Widgets are customizable, so you can add an image, change the copy and choose when and where it’s displayed. Make it as appealing as possible and you’ll convert more website visitors than ever before.

To set one up, you’ll only need to add a line of code to the <head/> of your website and you’re good to go.

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Let’s show you a few use cases that allow you to leverage the power of Send to Messenger Widgets on your website.

Discount coupon widgets

Offering a discount coupon is a great way to incentivize people to take action. Send to Messenger Widgets that offer a discount coupon have proven to be extremely successful.

Start a conversation in Messenger and ask an email address in return for a coupon code. Use Zapier to send these email addresses straight to Mailchimp to build your email list.

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Hand out coupons in return for email addresses

Lead generation

Lead generation tactics need to adapt to the rise (and saturation) of new trends and digital channels, continuously. Today, people spend most of their time on messaging apps.

You can leverage this channel to generate leads for your business. Use a website widget to turn website visitors into conversations to generate leads on autopilot.

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Convert website visitors into leads

Ebook promotion

This works for any type of lead magnet, but an ebook is a great example. Use an exclusive piece of content that offers value to your website visitors.

Start a conversation by offering to send this content in Messenger, where you qualify leads and open a direct line of communication. Take over the conversation and convert these leads to customers in chat.

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Promote your latest ebook

These are just a few examples. The possibilities are quite endless, of course, and depend on your specific business and website visitors.

How to set it up

There are a few simple steps you need to take to add a Send to Messenger Widget to your website. You can do this in a couple of minutes:

  1. Go to the ‘Widgets’ tab in the ‘Automations’ section of your POP dashboard
  2. Create a widget, name it, set the rules for its appearance, and choose a design
  3. Link this widget to a Messenger flow. Create a new flow or link to an existing one
  4. Authorize your domain or a specific URL and add a snippet of code to your website

You can use a tool like Google Tag Manager to easily manage code snippets for your website. If you’d like more detailed instructions, please visit our Send to Messenger Widgets support page.


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Use Send to Messenger Widgets to get the most out of website visitors
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Or why don't you connect with POP directly through Messenger at https://m.me/bypophq


Jonas van de Poel

Jonas van de Poel

Customer Success & Content Marketer at POP. Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night.