Jonas van de Poel

Customer Success & Content Marketer at I AM POP. Poet, linguist, polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Wears shades at night. Dreams in breakbeat at 174 bpm.

Flow of the Week: Sell Your Tickets

Whether it’s a tour, a concert, a gig, or any other type of event, try boosting ticket sales through direct messaging and Messenger marketing.

Flow of the Week
Jonas van de Poel

How To Brand Your Messenger Channel [With Examples]

The elusive nature of a Messenger channel offers the perfect opportunity to brand it in a distinctive way, to really make your subscribers feel that they are part of a secret society; a Messenger collective, made up solely of super fans!

Messenger Marketing
Jonas van de Poel

5 Best Practices: Asking For User Data On Messenger

Asking your Messenger subscribers to give you personal information is a great way of building email lists, phone number lists and finding out where your audience is from.

Direct-to-fan Messaging
Jonas van de Poel

Why Open Rates Matter: An Industry Comparison

Our clients generally see higher open rates than the average ones quoted in most Messenger marketing research. We wondered: why is that?

Messenger Marketing
Jonas van de Poel

Flow of the Week: Increase Your Streaming Numbers

As an artist or artist manager, try boosting streaming numbers through direct messaging. Simply broadcast a message to all of your subscribers asking them to like, stream, share, comment, (pre-)save, and enjoy your music.

Flow of the Week
Jonas van de Poel

7 Highly Effective Ways To Segment Your Messenger Audience

Make sure you properly segment your audience, and curate your Messenger marketing broadcasts to suit your subscribers' specific preferences and needs.

Messenger Marketing
Jonas van de Poel

Case Study: Sam Feldt x I AM POP

96% average open rates and an advent calendar - 31 days of free gifts! - announced in Messenger. Read how Sam Feldt has been using Messenger marketing!

Case Studies
Jonas van de Poel

Behind The Artist: Brian Popowitz, Black Box

Brian Popowitz went from high school DJ to GM of modern marketing agency, Black Box. We spoke to Brian about his career in music marketing.

Behind the Artist
Jonas van de Poel

A Comprehensive Guide to I AM POP's Chat-Editor [Updated]

If you want to build a relationship with your audience, you have to start with a conversation. Here's a comprehensive guide to the Chat-editor!

Product
Jonas van de Poel