Jonas van de Poel

Customer Success & Content Marketer at I AM POP. Poet, linguist, polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Wears shades at night. Dreams in breakbeat at 174 bpm.

The Power of Secret Messenger Societies vs. Public Social Media

The move to messaging is 2019’s biggest trend in social media. We’re seeing a pivot from public to private spaces on all social media platforms. Here’s why.

Messenger Marketing
Jonas van de Poel

Flow of the Week: Boost Your Pre-Save Through Messenger

Setting up a Spotify pre-save campaign takes some planning and coordination. Make sure you boost your pre-save campaign by running it through Messenger!

Flow of the Week
Jonas van de Poel

5 Indispensable Tools for Music Marketers

As a music marketer, there are countless tools out there that help you achieve your goals. We list 5 tools we think every music marketer should use.

Music Industry
Jonas van de Poel

Flow of the Week: Promote Your Club Night

If you organize events at a nightclub, try using direct messaging as a tool to promote your club nights. There's a lot of things you can do in a DM.

Flow of the Week
Jonas van de Poel

9 Unconventional Ways to Use Your Messenger Channel

Messenger allows for a lot of unique, original implementations. We listed 9 unconventional ways in which you can use Messenger to really wow your audience.

Messenger Marketing
Jonas van de Poel

Case Study: The Garden Party x I AM POP

For our latest Case Study, we spoke to Lance Holden, the Marketing Manager for one of the North of England’s leading music promoters about The Garden Party.

Case Studies
Jonas van de Poel

Behind the Artist: Thomas de Raad, Tommy Advice

Thomas de Raad went from intern at Sorted Management, to starting his own management, publishing and A&R consultancy company - and a record label.

Behind the Artist
Jonas van de Poel

Flow of the Week: Promote Your Event

As an event organizer, try promoting your events through direct messaging. In the run-up to the event, create some buzz by sending out regular updates.

Flow of the Week
Jonas van de Poel

How To Run A Successful AMA Session On Messenger

Try running an 'ask me anything' session through your Messenger channel. It’s a perfect incentive for sign-ups and a powerful engagement tool!

Direct-to-fan Messaging
Jonas van de Poel