Flow of the Week: Promote Your Club Night

2 min read
Messenger image

If you organize events at a nightclub, try using direct messaging as a tool to promote your club nights. You can send out line-up announcements in the run-up to the event, for instance.

Or how about getting your subscribers hyped up with your last edition’s aftermovie? There’s a lot you can do to use direct messages to drum up support for and get people enthusiastic about your club night

You can just as easily send out broadcasts just before. or even during the event, like backstage videos, the size of the current queue, or other time-sensitive updates. You could inform attendees that an artist is about to go on stage in the second room, for instance, in real-time.

It’s also possible to send out a flow to people with a poll. You can ask people to vote on their favorite track by a specific performer using Quick Reply buttons, telling them that the winning track will be played live.


How’s that for innovative audience interaction?


You can try out our 'Promote Your Club Night' template and customize it to your liking, by going to the 'Featured flows' section in your I AM POP dashboard! This flow includes asking people to vote for their favorite track. You can also see this flow template in action directly in Messenger.

If you want to do well at promoting your club night, you have to prepare before, during, and after the event.

Create buzz by broadcasting exclusive content prior to the party. Give people status updates on the merchandise inventory during. Share the aftermovie straight after it’s finished. Drop these things directly into your super fans’ inboxes.

This is the perfect opportunity to do something special for your most loyal fans. If executed well, these Messenger marketing strategies will help you sell out each and every one of your club nights.

Collect user data through Messenger

Oh, and if you didn’t already know about our awesome user data collection tool: This tool allows you to ask subscribers for their email address, location, or phone number.

If you have a clear goal in mind of what to use this data for, and inform your subscribers accordingly, you might convince them to share this data with you, and personalize the content you broadcast even more!

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Jonas van de Poel

Customer Success & Content Marketer at I AM POP. Poet, linguist, polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Wears shades at night. Dreams in breakbeat at 174 bpm.