Flow of the Week: Simple Exclusive Content

Part of the power of I AM POP's tool is that its flow editor allows you to craft engaging conversation flows which you can broadcast to your subscribers.

In our Flow of the Week series, we highlight one specific flow, and tell you all about how it might prove to be useful for you. This week, we're taking a closer look at a flow The Kooks used to send out some simple exclusive content.

Many musicians have been successfully using I AM POP for things such as promoting single releases and tour dates. One question we hear a lot is how to get more fans signed up to an artist’s Messenger channel.

The trick is to send plenty of exclusive content! Something fans can’t get anywhere else. This can be advertised across other social media channels with a link to the Messenger channel and once they are on board all you have to do is deliver.

The Kooks are one band that always deliver exclusive content through Messenger and in return they are seeing more and more fans join them on there.

Ben Wyborn works at Green House Group, a music marketing company that works with bands and festivals to help them reach fans. He is one of the people working on digital marketing for The Kooks:

“We and the band wanted to reward ‘superfans’, as we often do, with some special content available exclusively to them, and of course Messenger is the best place to do that! Over the 18 months we’ve been working with the band we’ve offered up everything from hand-written lyric sheets to flights, accommodation and gig tickets to the most dedicated fans — and it’s a great way of keeping them engaged and invested in what the band’s doing. They reacted brilliantly to this video in particular, and we had a noticeably large spike in fans signing up in order to watch it.”

An increase in fans signing onto your messenger channel means those direct messages and push notifications are going to have even more effect when you want to promote new singles and tour dates.

By the way, we've collected and uploaded our most popular resources. You can download these resources for free!

Or why don't you connect to I AM POP directly through Messenger at https://m.me/bypophq