How to set up a pre-save campaign

4 min read
Messenger image

Setting up a pre-save campaign on Messenger is a piece of cake using POP’s chat-editor. Our template campaigns go a long way too! Save one to your dashboard at the click of a button and edit it to your liking.

TL;DR - Check out the tutorial video at the bottom of this article 👇

Why set up a pre-save campaign?

The benefit of adding Messenger to your marketing stack is that your fans can opt-in to receive a direct message on release day. The high open rates will make sure your fans can immediately enjoy your new music release.

Getting people to stream your music as soon as possible will help trigger your DSP’s algorithms. A high number of streams on release day will get your music featured in relevant playlists.

Besides, adding Messenger to the mix creates a unique online experience for your fans. Grow your audience, capture email addresses, and use this data for your next campaign. It’s also great for setting up Custom or Lookalike audiences!

Here's a visualised example of a pre-save campaign workflow in Messenger.

Pre-save-promotion-campaign-workflow-outline
An example of a pre-save campaign workflow

How to set this up in minutes

Step 1. Log into your POP dashboard

Sign in to your POP account, and go to ‘My Campaigns’ to get started. This is where you create new flows and start all of your Messenger marketing campaigns.

If you don’t want to write your own flow, go to ‘Featured Campaigns’ and find the ‘Pre-save campaign’ template flow.

Select it and save it to ‘My Campaigns’ to edit it to your liking.

Step 2. Choose your campaign type

There are several ways you can share a flow and start conversations on Messenger.

These include sharing a direct link, setting up a Comment-to-Messenger campaign, or running ads that drive traffic to Messenger.

Choose a campaign type that best works for your brand or business.

Step 3. Write your Messenger flow accordingly

You might want to change your flow a little, depending on which campaign type you’re using.

A Click-to-Messenger ad will require a slightly different flow to a Comment-to-Messenger post, for instance.

Make sure you create a 'Notify Me' button that adds people to a One-time Notification list, so you can schedule a DM for release day. This message is what will guarantee you boost your streaming numbers as soon as your music is released.

Your loyal fan base won’t mind pre-saving your release on Spotify or their streaming platform of choice. Make sure you redirect them to your pre-save landing page of choice. Add an email capture component to build your mailing list, as well.

Step 4. Schedule a follow-up for release day

The best part about sending your audience direct messages is its high open-rates. People simply open these messages.

You can schedule a DM for release day to all the people who opted in to receive a One-time Notification.

Step 5. Launch your pre-save campaign on Messenger

When everything is set up, it’s time to launch your pre-save campaign. Promote it across platforms for the best results.

This means you should:

  • Create an Instagram swipe-up story that links to your flow
  • Add the flow to your Instagram bio
  • Share it in organic Facebook posts
  • Link to it in your Facebook story
  • Tweet a link to the flow
  • Link to it in a Comment-to-Messenger rule
  • Run a Click-to-Messenger ad to the flow

More promotion for the pre-save campaign means you’ll sign up more people who want to receive a notification on release day.

Here's an example of the promotion and release day notification flows in Messenger.

Notification-on-release-day-pre-saved-song

How you'll benefit from this campaign

A successfully set up pre-save campaign delivers several types of results. What you’ll get out of this:

  • Engagement with your most loyal fanbase
  • More streams on release day
  • More email addresses for your mailing list
  • A bigger audience for your next Messenger campaign
  • A better seed audience for your future ad campaigns

Apart from this, you get the chance to amaze your fans with a unique online experience!

Tutorial: How to set up a pre-save campaign

If you need any help with setting up your pre-save campaign, don’t hesitate to get in touch. Our customer success team is more than happy to help you out!


Hey there!👋
Use POP to boost your pre-save campaign!
Get started

P.s. If you sell merch on Shopify, try POP's All-in-One Chat Marketing integration for your store to boost sales with abandoned cart messages and much more.

You can download this pre-save campaign tutorial here.

Or why don't you connect with POP directly through Messenger at https://m.me/bypophq


Jonas van de Poel

Jonas van de Poel

Customer Success & Content Marketer at POP. Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night.