Behind the Artist

This is a Q&A style interview series featuring the people behind the artists: the marketing heroes you don’t hear about that often. They are the ones who help artists build a brand and a strong online presence.

Behind the Artist: Thomas de Raad, Tommy Advice

Thomas de Raad went from intern at Sorted Management, to starting his own management, publishing and A&R consultancy company - and a record label.

Behind the Artist
Jonas van de Poel

Behind The Artist: Brian Popowitz, Black Box

Brian Popowitz went from high school DJ to GM of modern marketing agency, Black Box. We spoke to Brian about his career in music marketing.

Behind the Artist
Jonas van de Poel

Behind the Artist: Benjamin Lifson, Eleven Seven Music

This is a Q&A style interview series featuring the people behind the artists: the marketing heroes you don’t hear about that often. This time round we talked to Benjamin Lifson from Eleven Seven Music.

Behind the Artist
Jonas van de Poel

Behind The Artist: Kieran Cullen, Insanity Records

This is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. This time round we talked to Kieran Cullen from Insanity Records.

Behind the Artist
Jonas van de Poel

Behind The Artist: Be-Hookd Digital Team

This is a Q&A style interview series featuring the people behind the artists: the marketing heroes you don’t hear about that often. This time round we talked to Be-Hookd Digital.

Behind the Artist
Jonas van de Poel

Behind The Artist: Dave Grinnell, Believe Distribution

This is a Q&A style interview series featuring the people behind the artists: the marketing heroes you don’t hear about that often. This time round we talked to Dave Grinnell from Believe Distribution.

Behind the Artist
Jonas van de Poel

Behind the Artist: Nicolet Hofman, Armada Music

We approached marketing guru Nicolet Hofman from Armada Music and ask about her thoughts on online branding for artists and Messenger marketing strategies.

Behind the Artist
Jonas van de Poel

Behind The Artist: Olivia Hobbs, Blackstar London

This is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. This time round we talked to Olivia Hobbs from Blackstar London about direct-to-fan messaging.

Behind the Artist
Jonas van de Poel

Behind the Artist: Sam Hill, BMG

We spoke to marketing guru Sam Hill from BMG and asked him about online branding for artists, marketing and messaging strategies.

Behind the Artist
Jonas van de Poel