Direct-to-fan Messaging

Everything you need to know about direct-to-fan messaging, all in one place.

How To Run A Successful AMA Session On Messenger

Try running an 'ask me anything' session through your Messenger channel. It’s a perfect incentive for sign-ups and a powerful engagement tool!

Direct-to-fan Messaging
Jonas van de Poel

Successful Messaging Sweet Spot: the Goldilocks-zone

Direct messaging as a form of marketing is on the rise. But is bulk texting using SMS really the best way to practice conversational marketing?

Direct-to-fan Messaging
Jonas van de Poel

5 Best Practices: Asking For User Data On Messenger

Asking your Messenger subscribers to give you personal information is a great way of building email lists, phone number lists and finding out where your audience is from.

Direct-to-fan Messaging
Jonas van de Poel

Messenger Marketing & Consent: The Importance Of A 'Double Opt-In'

How to add a double opt-in to your Messenger channel’s introduction flow, and check in on whether your subscribers are still happy with your updates.

Direct-to-fan Messaging
Jonas van de Poel

4 Ways To Use Direct-To-Fan Messaging Out Of Campaign

We all know how powerful Messenger can be for promoting a new album release, selling festival tickets, or building awareness surrounding your next gig. Whilst out of campaign there’s also a whole lot you could be doing though.

Direct-to-fan Messaging
Jonas van de Poel

1000 True Fans: Why Direct-to-Fan Messaging Works

Kevin Kelly's famous essay on why a 1,000 true fans are enough to support an artist is still extremely relevant today. Here's why.

Direct-to-fan Messaging
Jonas van de Poel

The Ultimate Guide to Growing Your Subscriber Count

Want to grow your subscriber count on Messenger? See how Armin van Buuren, Tash Sultana and Enter Shikari took up the challenge - including general tips, tricks and best practices.

Direct-to-fan Messaging
Jonas van de Poel

Direct-to-fan Messaging Cheat Sheet: Artists

A quick guide to getting you started with Messenger marketing. How to design your intro and announce your channel, send your first broadcast, and strategize your first campaign.

Direct-to-fan Messaging
Jonas van de Poel

Direct-to-fan Messenger Marketing Cheat Sheet: Festivals & Events

A quick guide to getting your festival or event started with Messenger marketing. How to design your intro and announce your channel, send your first broadcast, and strategize your first campaigns.

Direct-to-fan Messaging
Jonas van de Poel