Messenger Marketing

All the latest on the subject of Messenger marketing.

The Power of Secret Messenger Societies vs. Public Social Media

The move to messaging is 2019’s biggest trend in social media. We’re seeing a pivot from public to private spaces on all social media platforms. Here’s why.

Messenger Marketing
Jonas van de Poel

9 Unconventional Ways to Use Your Messenger Channel

Messenger allows for a lot of unique, original implementations. We listed 9 unconventional ways in which you can use Messenger to really wow your audience.

Messenger Marketing
Jonas van de Poel

10 Messenger Marketing Mistakes That Make You Look Like A Rookie

When it comes to Messenger Marketing - a relatively new type of marketing through direct messages - there are a few do’s and don’ts that separate the rookies from the pros.

Messenger Marketing
Jonas van de Poel

How Will Facebook's Policy Changes Affect Your Messenger Marketing

As of July 31, 2019, Facebook Subscription Messaging permissions will be granted at Page-level. This means you will have to apply for these permissions.

Messenger Marketing
Jonas van de Poel

How To Brand Your Messenger Channel [With Examples]

The elusive nature of a Messenger channel offers the perfect opportunity to brand it in a distinctive way, to really make your subscribers feel that they are part of a secret society; a Messenger collective, made up solely of super fans!

Messenger Marketing
Jonas van de Poel

Why Open Rates Matter: An Industry Comparison

Our clients generally see higher open rates than the average ones quoted in most Messenger marketing research. We wondered: why is that?

Messenger Marketing
Jonas van de Poel

7 Highly Effective Ways To Segment Your Messenger Audience

Make sure you properly segment your audience, and curate your Messenger marketing broadcasts to suit your subscribers' specific preferences and needs.

Messenger Marketing
Jonas van de Poel

10 Proven Ways To Promote Your Messenger Channel [Updated]

You’ve set up your Messenger channel and you’re ready to start building your subscriber base. But how do you get people to subscribe to you on Messenger?

Messenger Marketing
Jonas van de Poel

4 Facebook Messenger Marketing Strategies: Which One Works For Your Business

There are many different styles, tactics and techniques when it comes to Messenger marketing strategies. Today, we look at a few examples used by Messenger marketing experts in the music industry.

Messenger Marketing
Jonas van de Poel